Originally from Kanagawa, Japan, Noriko became interested in life abroad after visiting Seattle during her first year at Waseda University.
She later moved to Vancouver, where she completed a diploma in Hospitality Management at Vancouver Community College.
Noriko has built a strong background in Hospitality and Tourism through roles at the Sheraton Hotel and Landsea Tours, and now brings that experience to Discover Holidays.
In her free time, she enjoys visiting parks with her family, dining at restaurants, and snowboarding on local mountains.
Traveling is her lifelong passion.
She’s always seeking new adventures.
What is your favorite place in Canada?
My favourite place in Canada is Richmond, where my family and I live. It offers nature, global accessibility, and a huge variety of Asian restaurants.
What is your best travel memory in Canada?
My best travel memory in Canada is driving from Banff to the Columbia Icefield in September with regular tires. It started snowing heavily and turned into a complete whiteout. We had to turn back to Banff and couldn’t make it there — just a reminder of how powerful nature can be!
What one thing in Canada should you experience at least once in your life?
Niagara Falls was unlike anything I had seen before — it is truly breathtaking.

Noriko Aoyama